Sloane Creative

I help build brands worth knowing about

I work with founders and small brands to figure out how to show up and where: creatively, strategically, and consistently so you can turn content into measurable growth.

Building the foundation or auditing the current strategy to build content pillars, channel strategy, editorial planning, and brand voice. For brands that are starting from scratch or need a reset on what isn’t working.
Designing and running creator programs that are actually tied to your goals with sourcing, briefs, relationship management, and performance tracking. Built to scale without overwhelming your team.
Figuring out what to make and why. Creative frameworks, testing strategy, and guidance on creator-led vs. brand-led content for brands running or ready to run paid social.
For brands that need ongoing senior-level thinking without a full-time hire. I operate like an in-house partner for all things marketing.

My Story

Hi!! I’m Jessie Granader, a brand and social media strategist, and founder of Sloane Creative based in New York City.

Previously, I was the Marketing Director at Allara Health, where I joined as the first marketing employee and spent five years building the marketing function from the ground up: social media, content strategy, influencer program, paid creative, a podcast, and eventually a full team.

We were introducing a new type of healthcare to women, in a space nobody was talking about, for a community that had spent years feeling dismissed by the very system meant to help them. Through social media and community, we helped build a category from nothing.

Before Allara, I founded The Go-To Guide, a lifestyle brand I built from scratch in Washington D.C., growing an Instagram community of 60K through original content and a distinct editorial voice, before influencer marketing had a name.

I now write a Substack called Consciously Considered.

That’s the experience I’m bringing to Sloane Creative, working with founders and small brands who are figuring out how to show up, find their people, and build something that lasts.

Let’s work together

I’d love to hear from you. Send me an email with what you’re looking for at jessica@sloanecreative.com